Community College Open Textbook Collaborative

Reviewer's Comments
I highly recommend this textbook. It is ideal for community college, trade school, and four-year university students as well as for anyone starting their own business. The author clearly reaches his stated goal of introducing the essential concepts of business, with an emphasis on students in developing economies. He does good job of making the chapters an interactive learning experience by having the user read a true story about an entrepreneur and completing an entrepreneur assessment, for example.

Reviewer's Comments
I recommend this book. It is an engaging guide that can be appreciated from novice through seasoned student. The illustrations are generally good and the charts are useful, with the Wall Street Journal online (wsj.com) used as an intermittent example illustrating the topics. Professor Burnett writes in an easily understood, lively style. College students should have no problems understanding the material; its organization is straightforward and comprehensible.

I recommend this book for first year college students and anyone interested in the techniques of eMarketing.  It is well written and content-rich.  This textbook contains practical information on how to utilize eMarketing techniques, covering subjects from email marketing to search engine optimization to metrics analysis.  Students will also learn how to integrate social networking into their campaigns.  The authors also emphasize the importance of customer relation management.

Reviewer's Comments
I highly recommend this book as a primary textbook for first year business majors. The overall context is quite appropriate and the search capability within the context is useful. I have been quite impressed how they have highlighted the key areas. The navigation could be a bit more user friendly, however.